These rates are based on national rate card averages for voiceover jobs for :15 to :90 second commercials to be used on television, radio, and online (Facebook, streaming services, etc.).
Voice overs can vary by the region in which they’re being used and the length of time they will be aired or displayed (i.e., the “usage.”) Voicing can also be done for tasks which will not be aired, such as test ads to be used in focus groups.
The rates below are non-Union rates. I am not a SAG-AFTRA talent, so I don’t charge union rates.
Let me know the specifications for your ad (length, usage), and I’ll do what I can to stay within your budget. Email your specs to gary@garymacfadden.com
All Pricing includes session fee and usage
RADIO
Local (1 City or State; No major markets)
Up to 13-week cycle
Spot length: :15 to :90 seconds $250 to $320
Tags: $125
Regional
(3-4 States or 1 Major Market)
Up to 13-week cycle
Spot length: :15 to :90 seconds $300 to $375
Tags: $125
National
(4+ States WITH Major Markets)
Up to 13-week cycle
Spot length: :15 to :90 seconds $600 to $750
Tags: $150
TELEVISION
Local Markets (One City or State, NO Major Markets)
Up to 13-week cycle
Spot length: :15 to :90 seconds $400 to $500
Tags: $150
Regional
(3-4 States or 1 Major Market)
Up to 13-week cycle
Spot length: :15 to :90 seconds $500 to $650
Tags: $125
National
(4+ States WITH Major Markets)
Up to 13-week cycle
Spot length: :15 to :90 seconds $750 to $1400
Tags: $250
DIGITAL BROADCAST
Internet/Streaming TV plus Facebook, Instagram, TikTok, etc.)
Up to 13-week cycle
Spot length: :15 to :90 seconds $250 to $350
Trial Tests for Focus Groups
(no air usage)
Spot lengths: :15 to :90 seconds
Session fee of $250; no on-air broadcast or Internet usage