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These rates are based on national rate card averages for voiceover jobs for :15 to :90 second commercials to be used on television, radio, and online (Facebook, streaming services, etc.).

Voice overs can vary by the region in which they’re being used and the length of time they will be aired or displayed (i.e., the “usage.”) Voicing can also be done for tasks which will not be aired, such as test ads to be used in focus groups.

The rates below are non-Union rates. I am not a SAG-AFTRA talent, so I don’t charge union rates.

Let me know the specifications for your ad (length, usage), and I’ll do what I can to stay within your budget. Email your specs to gary@garymacfadden.com

All Pricing includes session fee and usage

RADIO

Local (1 City or State; No major markets)
Up to 13-week cycle
Spot length: :15 to :90 seconds $250 to $320
Tags: $125

Regional

(3-4 States or 1 Major Market)
Up to 13-week cycle
Spot length: :15 to :90 seconds $300 to $375
Tags: $125

National

(4+ States WITH Major Markets)
Up to 13-week cycle
Spot length: :15 to :90 seconds $600 to $750
Tags: $150

TELEVISION

Local Markets (One City or State, NO Major Markets)
Up to 13-week cycle
Spot length: :15 to :90 seconds $400 to $500
Tags: $150

Regional

(3-4 States or 1 Major Market)
Up to 13-week cycle
Spot length: :15 to :90 seconds $500 to $650
Tags: $125

National

(4+ States WITH Major Markets)
Up to 13-week cycle
Spot length: :15 to :90 seconds $750 to $1400
Tags: $250

DIGITAL BROADCAST

Internet/Streaming TV plus Facebook, Instagram, TikTok, etc.)
Up to 13-week cycle
Spot length: :15 to :90 seconds $250 to $350

Trial Tests for Focus Groups

(no air usage)
Spot lengths: :15 to :90 seconds
Session fee of $250; no on-air broadcast or Internet usage

A common request for male political voice talent when they’re voicing political campaigns goes something like this: “Hey, can you make this sound like Matthew McConaughey, or James Earl Jones? Or how about Sam Elliott?”

What the producer is really looking for isn’t a dead-on imitation of any of those actors. He or she are hearing in their heads how the finished ad should sound, and they’re only mentioning Sam Elliott or Matthew McConaughey because they’ve made a connection between the familiar voices of those actors and and that voice in their heads.

If they really wanted their completed political campaign spot to sound like Sam Elliott, for example, they’d probably just go hire Sam Elliott…assuming they had the appropriate sized budget.

Elliott has in the past voiced commercials for a number of products, including meat products and pickup trucks. (In fact, he may be the ONLY actor who has voiced commercials for all three top American pickup truck brands: RAM, Ford, and Chevy Silverado.)

But when it comes to political ads, Sam Elliott has been heard in only one campaign commercial that made a big splash, and that was a 2020 World Series ad for then presidential candidate Joe Biden.

So if a political campaign producer asks for a voice talent to “sound like Sam Elliott,” they’re really saying, “Use a lower tone, gravelly, weathered voice, slow it down, and maybe lay a very little bit of drawl on it like you might imagine a cowboy would use.” That’s a lot of words for direction, so it’s easier for them to just say, “Hey, can you sound like Sam Elliott (or whoever it is that’s “playing” inside their head).

https://malepoliticalvoice.com/75/